Since 1998

Think Sideways isn't a slogan, it's a way to move through the world. An approach that doesn't settle for expected and deliberately rethinks "normal" and "logical". It's not easy, but it's in our DNA to push for new, better, and unique. Always with our team at the center, helping us to lead the way to something just a little better.

A black and white collage features four individuals, including a skateboarder silhouette, a smiling man in a beanie, a man's profile, and a woman in glasses and a Yankees cap.

Team

Every member of the Nixon Team was chosen intentionally, each for who they are and what they bring. Different backgrounds, unique skills, and individual styles, coming together with a shared mission: to represent the best of Nixon. From our California roots to streets, peaks, and cities across the globe, their spirit is reflected in every watch we create.

A close-up shot of a black Nixon chronograph watch with gold hands, hour markers, sub-dials, and pushers, set against a dark background.

Product

We’ve been breaking the rules since day one. We’re always pushing forward our engineers, designers, and factories to do what’s never been done. That’s how you earn multiple design patents in a 400-year-old industry. Forget boring. While others churn out cookie-cutter watches, we build gear that fits your needs, your wants, and your vibe—because you stand for something different.

An image depicting a group of diverse employees collaborating and engaging in positive team activities, reflecting a vibrant company culture.

Culture

At Nixon, culture thrives on curiosity and originality. We encourage free thinking, question the expected, and welcome creative problem solving. Thinking Sideways means building a space where creativity leads, people grow, and the unexpected is always welcome.

A black and white photograph shows silhouetted palm trees against a cloudy sky, separated by a central black vertical bar, with digital distortion at the top.

Community

Encinitas, California remains our home base. We back bold ideas and creative people. We support creators, athletes, and causes that align with action and impact. It’s about connection over convention—and building something meaningful with people who are making a difference beyond the expected.